Memphis is more than a place—it’s a feeling, and you are part of what makes it unforgettable. This free course helps you take pride in your city, support your community, and become the reason visitors can’t wait to come back.
Learn how tourism brings jobs and opportunities to your neighborhood
Discover simple ways to deliver warm, authentic Memphis welcomes
Gain confidence to share local stories that celebrate our culture and soul
Memphis Hype Video
Welcome
Exclusive Benefits
Course Objectives
Welcome Survey
Tourism in Memphis: More Than Meets the Eye
Infographic: How Tourism Moves Money
Memphis Tourism Snapshot – 1-Page Cheat Sheet
Exercise: What Do You Know About Memphis Tourism?
Local Voices Placeholder
Memphian Stories
Tourism Reflection Worksheet OR
Write In: Tourism Benefits
Mapping the Visitor Journey
Your View on Tourism
Tourism’s Ripple Effect
The Memphis Welcome: Real, Warm, and Unforgettable
The Art of the Memphis Hello
Welcome Toolkit: Tips for Every Touchpoint
Greeting Greatness Exercise
Greeting Reflection
Pick Your Welcome: Choose-Your-Response Interactive
How Do You Welcome?
Telling Our Memphis Story
The Power of Storytelling in Hospitality
Story Sparks: Local Inspiration Guide
Story or Statement?
Draft (and Share) Your Memphis Story
Hear It, Feel It, Share It
Your Story, Your Voice
You Are Memphis
A Champion’s Commitment
Final Reflections & Feedback
Spread the Word!
How to Access Your Certificate
